The challenge
ADA helps enterprise brands automate customer support at scale. With $120,000 in monthly paid media the problem was never scale, it was efficiency. CPAs were high and ROAS growth had plateaued across channels.
What we did
We ran a full campaign architecture review and restructure across every channel, rebuilt audience segmentation, moved bidding to Target ROAS, and set a continuous creative testing cycle to isolate the highest converting formats while stripping wasted spend and cleaning conversion signal.
The results
- CPA reduced 44% from baseline and held through the engagement
- 12% year on year ROAS improvement
- $120K monthly spend managed end to end