The challenge
Quicko is an Indian tax filing SaaS platform for salaried individuals, investors, traders and freelancers. When the engagement started the platform had almost no organic presence, and sign-ups depended entirely on peak season word of mouth.
What we did
We built a full-stack organic engine over two years: technical and on-page search remediation, a content cluster architecture mapped to ITR 1, ITR 2 and ITR 4 intent, a YouTube channel with 10+ educational filing videos, newsletter campaigns timed to filing season, and social media management to build trust.
The results
- Peak organic traffic of 13,000 users per day, up from 300 users per month
- 21,000+ users signed up through organic search
- 70% of organic sign-ups filed an ITR on the platform
- 50,000+ YouTube views across 10+ videos, top video at 27K views within days