The challenge
Baby Direct is an Australian D2C brand selling baby and kids products online. The category is competitive and price sensitive, so direct product sales had to be driven while holding cost per acquisition inside a workable threshold.
What we did
We ran Meta catalogue advertising with dynamic product ads against relevant buyer audiences, handled shopping and catalogue campaign setup and feed management, and segmented audiences across parents and gift buyers with active CPA management.
The results
- $64 managed cost per acquisition in a competitive consumer category
- 1.48x platform ROAS on catalogue and shopping campaigns
- Feed and audience structure handed over fully documented