The challenge
LexisNexis is a globally recognised legal data and research platform. Reaching senior legal, compliance and financial decision makers through paid channels required precision targeting, and CPAs needed a significant reduction at $40,000 per month in spend.
What we did
We ran LinkedIn Ads targeted by job title, seniority and company size across legal verticals alongside Google search capturing category level demand, then layered audiences and built a negative keyword strategy to strip waste while iterating bids and creative against CPA.
The results
- CPA reduced 53%, from $72 to $34
- 14% year on year ROAS improvement
- $40K monthly spend managed across two channels